Class 8361 - Advertising services of Central Product Classification (CPC) Version 2.1 includes these subclasses:

83611 Full service advertising

This subclass includes:

  • planning, concept development and execution of the full range of services for an advertising campaign, including:
    • creating the basic idea for an advertisement
    • writing the words and scenarios for advertisements
    • selection of media to be used
    • design of ads, illustrations, posters, etc.
    • writing of scenarios for advertising movies
    • placement of advertisements in media

This subclass does not include:

  • public relations services, cf. 83121
  • separate direct marketing or direct mail advertising, cf. 83612
  • separate placement of advertisements in media, cf. 83620
  • separate market research services, cf. 83700
  • separate photography services related to advertising, cf. 83812
  • separate graphic design services for advertising, cf. 839

83612 Direct marketing and direct mail services

This subclass includes:

  • development and organization of direct marketing advertising campaigns, i.e. sending advertising and promotional messages directly to consumers through methods such as direct mail and telemarketing, rather than via mass media

83619 Other advertising services

This subclass includes:

  • aerial advertising services
  • delivery services of free samples and other advertising material
  • demonstration and presentation advertising services at point of sale
  • sales promotion (if no orders are received)

This subclass does not include:


Product of: #isic7310 - Advertising
Coding hashtag: #cpc8361


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This class in the classification of its order

The (ontological) order of #cpc8361 - Advertising services is the Techno Order.